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The Next Level of Live

Reimagining webinars for the modern audience.

Goodbye slide decks, hello studio quality. I transformed traditional webinars into podcast-style live events that combined the accessibility of streaming with the polish of broadcast.

By elevating production quality (multi-camera setups, studio lighting, branded graphics, and refined editing) each session became a high-value experience designed to engage audiences who might otherwise tune out.

This approach bridged the gap between webinars and podcasts, driving higher attendance, improved retention, and deeper post-event engagement. What began as a format experiment became a blueprint for producing live digital events that inform, connect, and convert.

podcasts

Performance at a Glance

Key outcomes that show how elevating production transformed engagement and attendance.

Video Marketing
Improved Viewer Retention

3x higher viewer retention for on-demand replays compared to slide-based sessions.

 

Leadership and Collab
Increased Engagement

40% increase in total engagement time compared to previous webinar formats.

 

Content and Messaging
Higher Conversion Rates

55% registration-to-attendance rate (nearly triple the industry average).

 

Video Marketing
Higher On-Demand Replays

Average replay views increased by 2.5x compared to previous webinars.

 

Creative Direction
Expanded Audience Reach

369% increase in overall engagement across promotional channels.

 

Campaign Planning
Positive Feedback

100% positive feedback from internal and guest speakers on quality and format.