Building brands and campaigns that perform.
Award-winning marketing and creative leader with 13+ years of experience crafting strategies and stories that drive engagement, growth, and results across tech, healthcare, and beyond.
Turning ideas into measurable impact
I lead creative and marketing strategies that connect brands to their audiences. From brand positioning to full-funnel campaigns, I create systems, videos, and content that drive awareness, engagement, and growth.
Brand Strategy
Define positioning, voice, and messaging that make brands stand out.
Campaign Development
Build integrated, multi-channel campaigns that drive measurable growth/ROI.
Creative Direction
Lead cross-functional teams to deliver on-brand, award-winning creative.
Video & Multimedia
Plan, script, and produce stories that inform, inspire, and convert.
Content & Messaging
Develop the right message for every channel and audience — from executive branding to demand generation.
Leadership & Collaboration
Bring structure, creativity, and accountability to cross-functional teams and external partners.
Proven results across teams, channels, and campaigns.
Work that connects strategy, creativity, and measurable impact.
A few examples of how strategy, storytelling, and execution came together to drive measurable growth and recognition.
Internal Podcast, External Impact
Delivered a 250% increase in viewership, 30% lift in watch time, and 17% higher play rate. Earned multiple awards and became a key culture and brand asset.
Project Voodoo
Improved email health by 78% and CTR by 116%. Re-engaged 46% of inactive contacts and confirmed 67% as unreachable, creating a cleaner, higher-performing database.
Product Design + Market Launch
Guided the design of the platform’s UX, visual identity, and go-to-market campaigns that helped Snap enter and stand out in a competitive market.
Demand Gen Revamp
Drove 395% ROAS and 125% revenue growth through smarter targeting and nurture optimization, with 40% converting to SQLs and over half of those closing won.
The Next Level of Live
Delivered 40% lift in webinar engagement and 3x viewer retention by creating must-attend, high-value sessions that are professional, modern, and worth tuning in for.
HCP Survey Campaign
Generated 55% conversion rate on an early sign-up survey-driven campaign that boosted engagement, strengthened credibility, and improved lead quality.
VIQTORY: 20 Years of Impact
Delivered a cinematic 20-year brand film that inspired pride, deepened partner engagement, and amplified the company's reputation as the voice of veteran success.
Employee Awards Program
Produced the company’s annual awards event, drawing higher viewership + engagement than any event and setting a new standard for engagement and storytelling.
Thought Leadership Podcast
Expanded the company’s presence in the medication access space through expert-led conversations that built credibility and trust with healthcare audiences.
CRx MCM Explainer
Improved understanding of product value across audiences and supported adoption by simplifying technical concepts through visual storytelling.
Is it Pronounced Data or Data?
Produced a lighthearted social video that continues to outperform every video on the company’s channel by 4,000%. It showcased the brand’s human side.
Tiny Worlds, Big Impact
Collaborated with internal and agency teams on an award-winning papercraft campaign that brought healthcare storytelling to life — earning PM360’s Pharma Choice Gold.
Email Marketing Overhaul
Transformed a bounce rate disaster into a high-performing campaign. Open rates increased 100%, CTR rose 107%, and bounce rate dropped 97%.
Patients Who Choose PT
In support of the APTA's #ChoosePT campaign, I interviewed Physical Therapists and actual patients on the benefits of choosing physical therapy over pain meds.
Product Update Process
To better understand how an idea becomes a product update, I interviewed key stakeholders with the company to bring the idea "full circle".
#ChoosePT Story
I led creative direction and production for this award-winning #ChoosePT campaign in partnership with the American Physical Therapy Association (APTA).
The campaign spotlighted Dean Waxler, a motorcycle accident survivor who chose physical therapy over pain medication to regain his mobility.
Through candid storytelling and documentary-style production, the video helped position physical therapy as a powerful alternative for pain management, earning multiple awards and widespread recognition across professional networks.

Positioning a New Player in Healthcare Tech
Snap set out to challenge legacy healthcare software with something faster, cleaner, and built for modern users. I led the full creative and go-to-market strategy (from UX and design systems to messaging, web, and launch campaigns) turning a bold idea into a credible market contender.
More Work Samples
What My Collaborators Say
"Dave is one of the most talented individuals that I ever had the pleasure to work with. His enate [sic] ability to tell genuine and authentic stories is above reproach. If you have the opportunity to conversate with Dave, you will understand the impact that he can make not only on your brand, but also with the people within the organization."
Darryl W.
Sr Director of Client Operation | VIQTORY
I have had the pleasure of working with David at both Net Health and ConnectiveRx. David's work product quality is second to none - he is smart, creative, and professional. Our projects together focused on culture and he has an amazing gift at creating and presenting the story. He is happy to take on any project and make sure the work is put in to drive it to perfection.
Dana B.
VP of People & Culture | ConnectiveRx
Working with Dave was a fantastic experience. He has a unique leadership style that feels more like true teamwork by trusting those around him, giving space to take the lead, and always offering support when needed. That trust made me more confident in my work and pushed our projects further. Dave’s technical skills are equally impressive. Whether it’s video production, branding development, or using marketing analytics to drive smarter email campaigns, he knows how to deliver work that makes an impact. On top of that, he’s personable, easy to collaborate with, and made every project enjoyable. I’ll truly miss being on his team!
Jennifer C.
Brand Manager | ConnectiveRx
David Dobson is a unicorn and from someone who had the pleasure of working with him, he is a must-have for your marketing team. His vast skill set and figure-it-out approach helps both growing and established teams find new ways of doing things. But above all, he is a gem to work with and has incredible rapport with stakeholders at all levels. The smart move... add Dave to your team.
Danielle D.
Chief Marketing Officer | ConnectiveRx
I was lucky enough to get to work closely with Dave in my last position and he’s truly the best! Dave is extremely talented and passionate about his work. Creative marketers, please consider if you want an excellent addition to your team!
Sarah T.
Supervisor of Events and Administration | ConnectiveRx
Dave is an absolute Gem! I’ve had the amazing privilege of working with him for several years. His creativity is phenomenal, his patience is incredible. How many more adjectives do you need? He would be an invaluable asset in any professional capacity.
Tess D.
Operations Manager | ConnectiveRx
From the mouth of a former direct manager: Dave enables creation, period. Marketing, internal comms, digital, and brand leaders (especially in the BORRRING B2B space) this is your guy. He has enough magic to humanize and find the best niches in classically unsexy business sectors. If you're out there relying AI for your ideas--what you need is a Dave!
Erika N.
VP, Brand Marketing | ConnectiveRx
Five years later, and I still say ‘we still need someone like David Dobson’. The B2B side of the house has never been able to get to the level that you took it while you were here.
Sean M.
President | VIQTORY
I have also had the opportunity to work with David Dobson over the last couple years and highly recommend. He is kind, creative, and solution oriented. He would be a solid addition in any collaborative environment!
Nichole H.
Director of Program Management | ConnectiveRx
Dave brings an experienced and unique perspective to the Creative Marketing role. He is an intuitive digital creative leader.
Kim M.
Sr. Director of Marketing and Client Experience | ConnectiveRx
David is truly the “Swiss Army Knife” of marketers - versatile, resourceful, and able to master any skill or challenge. If he doesn’t already know it, he’ll quickly figure it out.
Renee V.
VP, Marketing | Net Health
Let's get in touch!
Reach out on LinkedIn — I’d love to connect, collaborate, or just trade ideas.